The future of Black Friday: Tech innovations in e-commerce

The future of Black Friday: Tech innovations in e-commerce

Black Friday is still considered one of the best ways to boost sales in online stores and brick-and-mortar facilities. Consumers love their discounts, and they will always look for a chance to buy something cheaper. Shops prepare for the end of November and the whole of December to handle the enormous amounts of orders. Tech is their ally in that journey. We want to take a closer look at how emerging innovations might shape the way the e-commerce industry will operate during its most prominent season.

This article discusses technological advancements that will influence the evolution of online stores and their approach to Black Friday or other similar events. How custom software and AI-driven solutions can accelerate processes during peak months? And how they can help reduce the amount of intense work?

E-commerce trends redefining Black Friday

The dynamic shifts in e-commerce trends directly influence Black Friday. Understanding and leveraging them is crucial for businesses that want to create successful digital strategies.

Mobile commerce

According to research, the meaning of mobile devices in online commerce is significantly growing year to year. In 2024, m-commerce might reach 40% of total e-commerce sales. Retailers must design experiences adjusted to small screens to honor their customers’ habits and behaviors. An app that stops working on Black Friday sales could not only harm potential profits but also the brand’s reputation. The optimization of e-commerce platforms for mobile devices has become non-negotiable.


Back in the day, giving all customers one big discount was more than enough to get significant revenue. In 2023 and beyond, buyers expect personalized touch and customized offers to satisfy their needs. Online shops can use data-driven insights collected by algorithms to analyze past purchases, browsing history, and preferences and curate adequate recommendations. The goal is to give each client a sense of individualized attention that resonates with their desires.

Augmented Reality (AR) and Virtual Reality (VR)

With the rise of Metaverse technology, more accessible VR goggles, and AR used even in TikTok filters, consumers are expecting even higher digitization of their shopping experiences. From virtual try-ons to augmented reality previews, they want to interact with products in ways previously reserved for physical stores. This trend not only reduces uncertainty when buying items like clothes. It also elevates customer satisfaction and engagement in the long run.

How to elevate Black Friday efforts with AI?

The introduction of AI into the e-commerce realm has increased efficiency while delivering tailored results for customers. Here’s our advice on how to harness AI-powered innovations to reshape and improve the Black Friday procedures:

Chatbots and virtual assistants

Customer support has to be on point during the Holiday season. More orders mean more inquiries and complaints. AI-driven chatbots, voice bots, and virtual assistants can not only solve basic problems. They can also handle orders, inform about statuses, and recommend suitable products. Additionally, they can be implemented internally for companies that need support in various tasks. Such solutions are great at finding information, swiftly browsing through orders, or notifying about stock availability.

Predictive analytics

AI can analyze data from various sources to forecast potential traffic, demand for specific products, and preferred discounts. It was never possible for humans to look through vast datasets and find important tendencies with such accuracy. Now, retailers can get valuable insights that can help them plan their strategies, save resources, and increase performance. This way, they can prepare enough inventory to satisfy the needs of their customers.

Recommendation engines

Black Week, Cyber Monday, and the beginning of December are times when clients want to purchase items from their wishlists. They are also in search of perfect gifts for the Holidays. Recommendations are more than welcome to help them make the right choices. Engines that provide personalized advice for customers are a must for online stores that want to improve their sales. They are also perfect for finding cross-selling and upselling opportunities.

Why custom software is a must during Black Friday?

Betting on one-size-fits-all, premade platforms is a scenario for a disaster during Black Friday events. Tailor-made software (websites, mobile apps) provides customers with robust tools adjusted to their shopping needs. Moreover, retailers can gain dedicated systems to navigate the complexities of their work during the peak seasons. We believe that every online store should partner with a team of specialists who will watch over the store and ensure everything works according to plan.

What are the main features that should be implemented within an online shop to provide a seamless, quality Black Friday experience?

  • Intuitive navigation and user-friendly interface. Streamlined product categorization, clear menus, alerts, and accessibility options are vital to reduce friction and boost conversion rates during high-traffic events.
  • Efficient search functionality. Quick and precise product searches enhance the overall shopping experience. The integration of semantic AI-based search bars revolutionizes results accuracy.
  • Optimized loading times. Minimizing website and product page loading times is critical. Research shows that bounce rates increase after 4 seconds, necessitating image optimization, browser caching, and improved platform architecture.
  • Prominent deals and discounts. Highlighting Black Friday offers through banners, pop-ups, coupon codes, and discount sets attracts buyers by showcasing compelling value.
  • Real-time inventory updates. Communicating product availability transparently, offering alternatives, or providing notifications for restocked items helps manage customer expectations and reduces frustration.
  • Fast and secure checkout. A simple checkout process with one-click options and secure payment methods is paramount for reducing cart abandonment rates and ensuring smooth transactions.
  • Scalability and flexibility. Ensuring website or app readiness for increased traffic involves effective server management, content delivery networks (CDNs), and other mechanisms to prevent slowdowns or crashes during peak periods.
  • Post-purchase engagement: Features like order tracking, delivery notifications, and personalized recommendations foster post-purchase relations. Encouraging reviews and feedback contributes to brand awareness and recognition.
  • Social media integration: Sharing options empower customers to spread the word about Black Friday deals. Real-time engagement on social platforms allows sellers to connect with customers and promote their best offers.


Black Friday and the few weeks after are the best times for many e-commerce stores. They are a chance to increase profits, gain new loyal customers, build a positive brand image, and boost engagement. However, it’s also a period that requires more work and attention. One failure can cost the brand not only money but also its relations with consumers. That’s why having a set of digital tools like custom software powered with AI integrations can help companies thrive during these exciting but tough times.

At, we support brands that want to elevate their actions during Black Friday and beyond. Our team can transform your business operations with AI and software tailor-made with your unique needs in mind. We use the newest technologies and state-of-the-art practices to ensure efficiency, optimization, and experience that correspond directly with better results – no matter what you want to automate or improve. Reach out to us and book your free consultation call to find out how we can revolutionize your company for 2024.

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