Our task was to create a loyalty program in the form of a mobile application for NeoNail - one of the leading international companies in the nail styling and care category offering unique and innovative products. This complex project required simultaneous work on a few different products to be delivered.
- Creating NeoNail Club - a loyalty program aimed at increasing the recognition of the brand
- Developing an interactive mobile application for iOS and Android
- Building a landing page about the program and the administration panel for LP and APK management.
Technologies and methodology
G-Group created a mobile app which was the core of the project and which serves more than 50,000 customers out of which 10,000 registered just within 5 days from the start. The NeoNail Club currently handles over 20,000 product orders. The app was integrated with the online store and Comarch Altum software and the orders are sent to the administration panel. Purchases are assigned to customers according to the ID of the loyalty card and the customer can see the purchase history on the mobile application. We also ensured system flexibility - the use of a dedicated CMS allows for further development of the application.
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